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Tuesday, November 19, 2013

How to increase Organic Social Traffic by on page SEO & SMO

Imagine, the news which you read yesterday, the same is being delivered today and may be the same will be delivered tomorrow. Would you enjoy or take interest in reading it like you enjoyed yesterday? Obviously no! We all like to read new, fresh and useful content. This means the base of website traffic is usefulness and freshness. It also means users read, share and like useful and relevant content over one that has no substance.
If your article is not upto the guidelines set by search engines it won’t get much traffic.  Today, optimization involves both SEO and SMO. Webmasters must ensure both these tools are properly and proportionately utilized to earn maximum traffic.
How to Increase Website Traffic?
On the internet, writing is perishable. Since, several details come in every second, and users prefer article or website that is up-to-date. Therefore, it is important for webmasters to upload unique and fresh content frequently.
Additionally, if you are a blogger you should update your blog regularly with latest and fresh content. Make sure you serve your readers properly. Don’t fool your readers by re-posting stuff that is already posted last week or month or year. All these points might increase your website traffic.
How to be Unique on Page Search Engine Optimization?
While handling On Page SEO, webmasters should know and employ following points, compulsorily.
  • Your page title should be catchy and interesting, as your title communicates what is inside the page. It should not exceed 66 characters.
  • Your content should be audience-specific. Always keep your target audience in mind while writing.
  • Focus on completeness. Do not provide incomplete information, as no one including you would like eating half-cooked food.
  • Try to avoid long sentences. A paragraph of not more than 2-4 lines should be created.
  • Meta description is mandatory. However, it should not exceed 150 characters. Also, including keywords in Meta description is not compulsory. Users read description therefore write perfectly and attractively.
  • Don’t forget to give suggestions in your content (depending upon the need of your write-up). Also, don’t forget to add conclusion in the end.
How to Be Unique on Social Media Optimization?
In order to promote your website socially and want people to share your work, webmasters should know and use the following points.
  • Internet users spend less time on one site, and in that minimum time they want to learn more about the portal. Therefore you have to work really hard to engage users. Make use of info graphics, sub headings and videos to convey your thoughts and services.
  • If you are using info graphics, try to be unique, add watermark.
  • Use sharing button of top social media sites like Pinterest, Facebook, Google+ and Twitter. Readers use these buttons to share your content online.
  • The more you socialize the more ranking you’ll get. Be active on social media sites, reply comments and clarify doubts. This sends a positive signal about your brand in the minds of people.
  • Appreciation is very important here. Value your readers and appreciate their thoughts and comments.
  • Develop engaging status post every alternate day.
The Bottom Line
SEO and SMO go hand in hand. Developing original content is of no use, unless you promote it socially and people share, comment, and read it. Fresh content is for users, but optimization is for search engines. Therefore, the webmasters should know how to impress readers and search engines.
In case you are not following the above tips, start doing it now. As they say ‘it is never too late to start something useful.’ Write, post, share and earn!

Sunday, November 3, 2013

Overcoming the fear of blogging

Overcoming the Fear of the Blog


“Blogs require freedom, companies are often afraid of controversy which is why their blogs tend to be boring. Blogs also require newsworthy items; companies don’t have news every day. In the end, not all companies need blogs, especially when what you write has to be approved by several people. Who needs that drama? Leave blogs to those worthy of them.” –S.V.
Here is our response to a comment about the value of a company blog:
While companies may not “need” a blog, most could definitely benefit from one. Here are my answers to those who are hesitant to maintain a company blog…How they can overcome their Fear of the Blog.
Blogs do not have to be controversial.
Blogs should have a point of view. And when new ideas are presented or alternatives discussed the interest of viewers in a company may be piqued, causing them to read more – or better yet, join the conversation.
Blogs do not always have to be “newsworthy.”
News about a company can be used, but blogs are not newsletters or press releases.  Interesting or inspiring stories about the company or its employees can be written. However, the stories don’t always have to be about the company. Things going on within the industry, the community, the country or even the world are all topics that can be explored through the “company lens.”
Blogs can generate more leads – and more business.
One of the main reasons to have a blog is to help SEO.  Fresh content with relevant keywords that answers the right questions can give any company a “leg up” on its competition. And the statistics are impressive. 92% of companies who blog often have acquired a customer from their blog. (Source: HubSpot). B2B marketers who use blogs generate 67% more leads than those who do not. (Source:InsideView)
Blogs can save money.
Most times, a question asked by one customer is also on the mind of others.  Keeping an archive of blog posts answering common questions or explaining a product or service will save time for customer service reps. Customers, who are able to find good answers to their questions without a call to a company will be grateful – which may spark future sales.
Posting articles about the benefits of the products and services offered by a company can shorten the time it takes to close the deal.  When the sales person can point a prospect to the company blog, where they can “read more,” and even find out answers to questions they didn’t know they had – it increases goodwill towards the company and saves time.
By the way, leads from content marketing are about 60% less expensive those those from traditional marketing.
Blogs can speed up a purchasing decision
According to Google’s Zero Moment of Truth Report, the average consumer checks 10.4 sources of information before making a purchase decision. The more information that is published about a company’s products or services, the better the chance that the company will become the vendor of choice.
Also consider that 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (Source: BlogHer)
When marketers and content creators are able to help company leaders understand the value of a blog, they may be less afraid to have one … and more open to hiring a professional to write it.
Author:  Laura Donovan