Google+ Badge

Thursday, August 21, 2014

5 Tips for a Website Makeover

5 Tips for a Website Makeover

Skice 02It’s time.  Your website has been outdated long enough and it may be starting to cost you business.  We know it can be overwhelming, so let’s take a look at 5 key points to keep in mind when planning your website makeover.
1.  What’s Your Point?
  •   What is the primary focus of your site?
  • What is the secondary focus of your site?
2. Who’s Looking?
  • Who is your target audience?
  • Demographics?
  • Where are they located?
3. Social, Social, Social
  • Social media is the largest referral network in history.
  • Is the content on your site shareable?
  • Are you driving your viewers to your social platforms?
4. Call to Action
  • What do you want viewers to do?
  • Sign up for a newsletter?
  • Share something?
  • Buy Something?
  • Request more information?
5. Plan from A- Z
  • Who will write the content?
  • Media – Images, Videos, Downloads etc.?
  • Who will Design?
  • Who will Develop?
  • Responsive Design?
  • What about Marketing the Site?  (SEO, SEM, Social Media, Email Campaigns)
By: Sarah Rose Stack