Shopping on line is the wave of the future. I don't think anyone in today's business world will dispute that. More and more stores are closing and moving their operations exclusively on line. Don't believe me. Well, just look at what happened to Toy's R Us. And there are more and more examples like this happening every week. And you certainly can't blame people. The deals are much better, the shopping experience is better, and you don't have to leave the comfort of your residence.
However, despite the huge explosion in E Commerce there are still certain items/products bought on line where a personal relationship with the seller is is needed. Products like websites for small designs (one of our specialties), certain consumables that are frequently reordered, and much more. And because many of these products can only be purchased on line having someone to talk to and work with becomes that much more important. I have several customers we've built website solutions for that said the number one reason they went with us was because we met and shook hands with them. And as great as the internet is, there's still something to be said for a handshake and a smile. It shows that you genuinely care and are looking out for their best interests. Most consumers who frequently order from a particular business would love a personal shopping consultant to take care of them when they have a question or concern. As great as Amazon is how often do you hear of complaints and how their customer service is awful. And if that's not addressed it's only a matter of time before they're replaced as the big dog on the internet.
Now don't get me wrong, I know there are many scenarios where's this is just not possible. However, how many local businesses are missing out on the opportunity to take their business to another level because they're not engaging their customers with someone who's going to assure them that they will be taken care of? Think about it. As old fashioned as it sounds it's just good business.
Ron Catron
President/Moneynet Marketing
www.moneynetmarketing.com
