Sunday, January 20, 2013
Hope everyone doesn't mind if we toot our horn a little this week and share a few success stories. Sometimes it's nice to hear some positive stories rather than just "here is some important tips to help your business". Don't get me wrong we at Moneynet Marketing blog about that to but at the same time we like to spotlight some of our customers as well.
First, one of our customers that offers wheelchair transportation has been so successful in their business and their marketing strategy that they've been able to top the local search engines for wheelchair transportation. This particular company has grown to now have more than 50 vans offering wheelchair transportation through all of central VA and are now expanding to other areas. Combine that with the fact that they didn't have to do the "pay for click" strategy with our solution and this is truly a great success story. Way to go Van Go!
Second, one of our new customers has a unique business that is hitting the ground running and poised for big things. Of all things they build bunkers. Yep. You heard me. They build bunkers. That's their business! Just goes to show that there's a market out there for just about everything. In any case we were able to get them all the tools they needed for their internet marketing strategy at an investment that they didn't think was possible. Everything from SEO to mobile to email marketing we helped them get. I can't wait to see where this company goes!
Finally, one of Richmond's premier movers who've been in business for 18 years and done very well but haven't taken their business to the next level like they wanted to acquired one of our solutions and now have all the tools they need to move to that next level. Combine that with the fact that the owner of this business knows his industry better than everyone and I wouldn't be a bit surprised if they dominate the state of the VA in the moving industry. That's his goal and we're going to help him get there.
So that concludes my horn tooting for the week. I hope you didn't us sharing this but I know I like to see success stories as well so I hope you enjoyed these. Have a great week.
Sunday, January 6, 2013
The Crawlers Rise
We don't want to startle you with talk of a robot uprising or anything, but there's a highly intelligent technological presence right under your nose...one that's getting smarter and smarter all the time.
Yes, we're talking about the search crawlers. As programmers develop progressively more intricate and refined algorithms, businesses must step up their SEO optimization to secure their place in the search rankings. Obviously, it's a complex process; that's why SEO has become an industry unto itself in recent years (and why we've added scalable SEO services as an add-on to our solution!). We can look at the crawlers from two different camps: the creative side, and the technical side.
On the creative side, you've got to contend with marketing content. Crawlers are developed with the purpose of helping users zero in on content that is most relevant for their specific needs - the better the crawlers are at that, the more loyal a user is to that particular search engine. So it's more important than ever for your current and prospective clients to keep their site content clean, clear, and high-quality! Keyword clutter could actually drive crawlers away, which is to say nothing of the simple fact that nobody likes visiting sites whose pages are so packed with content that they are overwhelming or confusing. Experts in the marketing game are discovering that, if nothing else, there is no benefit to sacrificing coherence and integrity for the sake of packing in as many search terms as possible. It's that same old elementary axiom that turns up so many times in life: Quality is more important than quantity.
But then there's the technical side of those search crawlers. See, crawlers have become clever enough that they can actually weed out sites with messy or superfluous code, thereby bumping them from their search rankings. SEO experts offer differing reasons for this, but if you ask us, everything seems to loop back to one simple rationale:disruptive code inhibits conversions. That's pretty much the opposite of everything we want to accomplish.