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Wednesday, September 10, 2014

The Power of Infographics

A picture is worth 1,000 words so using infographics can get you more real estate for your posts. We’ve compiled a few tips for you to get started with creating quality infographics:
Define your Target Audience
Many businesses have multiple audiences for their services and products.  To get the biggest response, define a single audience for each infographic you create.
Craft a Clear Message
Is your infographic saying too much?  Define your purpose and then craft a clear message that both offers professional insight / advice while also promoting your product.
High Quality Images & Smart Sizes
Want people to read and share your infographic?  Make it easy to read and share!
Logical Layouts
Break your message out into a logical, easy to read layout.
Brand It
Don’t forget to brand your infographics. You are giving free and valuable infomation to the end-user to build brand loyalty AND to create awareness around a product or service that you offer.
Share It
Don’t forget to share your infographic on your social media platforms, on your website and in your email campaigns. Make sure to include your website link when sharing as this will both drive traffic to your site and  increase your SEO value!
Posted by: Sarah Rose Stack

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