In an interactive world led by Google, Facebook, Twitter, LinkedIn, YouTube and Blogs, maintaining a strong web presence can seem overwhelming.
There is no exception to the fact that whoever is holding a website needs a better traffic. However, promoting your website or content on the social website would not be enough to generate high traffic. If your website presence is not up to the mark or updated then it might face the heat of low traffic.
If you built your website a few years ago it’s time for an update, if for no other reason than the fact that usage patterns have changed dramatically. It’ expected that within two-three years the mobile users will surpass desktop users.
That means your website is unlikely to be as effective a marketing tool as it once was, especially if your site doesn’t automatically resize and rearrange the content for all possible devices. In response to that, this blog will share 7 killer tips to increase web presence so as to achieve what you wish.
1. Go Mobile
The time has come when you need to shift your websites to mobile phones, especially, smart phones and tablets. You need to reassemble your technology, so as to make a new graphic layout that works effortlessly both in mobile phones and desktop.
2. Update Your Content
Attracting your customers with valuable, compelling and updated content is a perfect way to indirectly promote your brand while illustrating your expertise. When done properly, you build a relationship with your prospects and you become an “expert” who they can rely on the future for advise, services, or products. If you capture their attention with some beneficial and updated information, your audience will be engaged and therefore they will increase the amount of time they spend on your site.
Most importantly, make sure to use a content management system (CMS) that makes it easy for you to make your own updates. The appropriate CMS will make managing content as swift as using a web browser.
3. Search Engine Optimization (SEO)
Search Engine Optimization, is the process of increasing the visibility of your website through natural search results. By providing updated content on your website, using commonly searched items, and offering links to both your website and applicable external websites, the more frequently your site will show up in search results – thus increasing your web presence .
4. Don’t Overload the Information
Overloading the information would never give you the true response. Your site visitors need to be guided down a path and that becomes insanely hard to do, if you provide them with a large number of starting points. Remember, that when visitors are coming to your website, you can’t let them go just after viewing your landing page.
Obviously, you expect them to go deeper and browse your website. Don’t think that your users are illiterate or they have no knowledge about their wants. Visitors already know what they are looking for; and instead of providing numerous and unwanted information, try to focus on your particular product and service so as to make them more comfortable.
5. Review Your Site
Find some time to write up reviews for your company on major review networks. For example, you run a hospital; there are several sites that review best hospital in the country or world. Or else, you can also ask other review sites to write a review about your site. Just know that once your review is up, you will start see people visiting your site through this on a consistent basis.
6. Implement Analytics
Measuring the success of your website is really important to enhance your web presence. That is why you need to use some kind of analytics software that gives you an insight into your efforts. Using analytics, you can track the following things:
The number of visitors to your site
The time spend by the visitors
Which page they follow the most
From where they are coming
7. Be the Controller
If you want to hire freelancer for your layout design and development service, then make sure you choose a CMS that you can understand and update yourself. Like that you can have full control over the content, even, when there will be any conflict with the freelancer.
Today in the era of internet, your web presence defines you in front of your clients. Hence, making your web presence is an important tool to display profoundly. And for that you need to follow the above 7 tips to bolster your internet presence.