Top 7 Tips To Increase Your Web Presence

April 15, 2013 by esalesdata | Leave a comment

In an interactive world led by Google, Facebook, Twitter, LinkedIn, YouTube and Blogs, maintaining a strong web presence can seem overwhelming.

There is no exception to the fact that whoever is holding a website needs a better traffic. However, promoting your website or content on the social website would not be enough to generate high traffic. If your website presence is not up to the mark or updated then it might face the heat of low traffic.

If you built your website a few years ago it’s time for an update, if for no other reason than the fact that usage patterns have changed dramatically. It’ expected that within two-three years the mobile users will surpass desktop users.

That means your website is unlikely to be as effective a marketing tool as it once was, especially if your site doesn’t automatically resize and rearrange the content for all possible devices. In response to that, this blog will share 7 killer tips to increase web presence so as to achieve what you wish.

1. Go Mobile

The time has come when you need to shift your websites to mobile phones, especially, smart phones and tablets.  You need to reassemble your technology, so as to make a new graphic layout that works effortlessly both in mobile phones and desktop.

2. Update Your Content

Attracting your customers with valuable, compelling and updated content is a perfect way to indirectly promote your brand while illustrating your expertise. When done properly, you build a relationship with your prospects and you become an “expert” who they can rely on the future for advise, services, or products. If you capture their attention with some beneficial and updated information, your audience will be engaged and therefore they will increase the amount of time they spend on your site.

Most importantly, make sure to use a content management system (CMS) that makes it easy for you to make your own updates. The appropriate CMS will make managing content as swift as using a web browser.

3. Search Engine Optimization (SEO)

Search Engine Optimization, is the process of increasing the visibility of your website through natural search results. By providing updated content on your website, using commonly searched items, and offering links to both your website and applicable external websites, the more frequently your site will show up in search results – thus increasing your web presence .

4. Don’t Overload the Information

Overloading the information would never give you the true response. Your site visitors need to be guided down a path and that becomes insanely hard to do, if you provide them with a large number of starting points. Remember, that when visitors are coming to your website, you can’t let them go just after viewing your landing page.

Obviously, you expect them to go deeper and browse your website. Don’t think that your users are illiterate or they have no knowledge about their wants. Visitors already know what they are looking for; and instead of providing numerous and unwanted information, try to focus on your particular product and service so as to make them more comfortable.

5. Review Your Site

Find some time to write up reviews for your company on major review networks. For example, you run a hospital; there are several sites that review best hospital in the country or world. Or else, you can also ask other review sites to write a review about your site. Just know that once your review is up, you will start see people visiting your site through this on a consistent basis.

6. Implement Analytics

Measuring the success of your website is really important to enhance your web presence. That is why you need to use some kind of analytics software that gives you an insight into your efforts. Using analytics, you can track the following things:

• The number of visitors to your site
• The time spend by the visitors
• Which page they follow the most
• From where they are coming

7. Be the Controller

If you want to hire freelancer for your layout design and development service, then make sure you choose a CMS that you can understand and update yourself. Like that you can have full control over the content, even, when there will be any conflict with the freelancer.

Today in the era of internet, your web presence defines you in front of your clients. Hence, making your web presence is an important tool to display profoundly. And for that you need to follow the above 7 tips to bolster your internet presence.

PS:  Very interesting article written by Linda.  

Why being at the top of the search engines could be killing your business!

Top of Google and top domain name but still no calls?

Posted by Alan on April 9, 2013 in Search Engine Optimization | 0 comments

Seems the Midas touch is true when it comes to Internet marketing in Bangkok as it is anywhere.

So you have the top keyword domain name for your business and you are top of Google but you feel cheated because the phones not ringing! Be careful what you wish for.

Most businesses, when asked what they want from Internet marketing, they ask to be Number one on Google, yet what they should be asking for is:

To be branded as a leader and a go to person

Well if you are top of Google now and you are not getting calls seems you paid a SEO company to fiddle with your keywords and now you have been manipulated to the top of the Google search pages and didn’t you feel good for a while! Then after ringing a few friends and a visit to an obscure Internet café to check that their PC’s have the same search engine results as yours, you cannot understand why you are not inundated with leads.

Here’s probably why:

Clever manipulative SEO people can trick search engines and use pay per click can get a really dull website to the top of search engines quickly, all we online marketing people have to do is make sure the keywords in the code align with the keywords in the body, description and title and pick a low competition keyword and Robert is your Father’s brother. The Internet population click and leave your website as fast as they arrived because:

You have no real content!

Search engines can now read and they even can see overuse of any keyword they even go as far as looking for synonyms to your main keyword. Search engines can also see how many people have shared it on social media sites. They can also see how many links back from authority sites and sites that have subject matter not a million miles away from your own.

Point is and I have been screaming about this for years now.

Stop worrying about search engine robots and worry about people, give them what they want, which is information, Blog away once twice a week, people love consistency and they love that you are not always in the face selling, you are helping them to find what it is they were looking for. By doing this people will love you and digital marketing is all about giving.

Blog like you just don’t care,  well you shouldn’t care about search engines because search engine robots haven’t got any money!!  if you write with passion the right keywords are splashed across the page naturally, and people will share great information on social media, keep at it and forget about a ROI and KPI’s you will see it soon enough, just don’t quit! It takes around 30 blogs spread over two years to start branding yourself and becoming a leader in your field.

Tell people in your blogs how you do stuff, and how what you do is different from everyone else, share your knowledge, write about indirect stuff that and show your character,r after all people buy people and you can establish a great rapport. This is branding!

I receive around 4-8 leads a month direct to Social media or my email direct because I blog and have been doing so every week since 2007. My phone bill is less than $20 a month!

What would 4-8 extra leads a month mean to your business? to find out how to do this for yourself contact Netmediathailand

PS:  This article was written by Alan Johnston who's an online marketing trainer and has done work for Yahoo and other big businesses but I wanted to share because it is very powerful.  

Why aren't more people calling me when I'm ranking on the first page of Google! Here's one big reason why.

"The internet is just not for me and my business!  Plain and simple.  I spent all this money to get on the first page of Google and I'm not getting any meaningful business.  Whoever came up with this idea that you have to be at the top of the search engines is just nuts!"  

How many of you have heard this?  Better yet.  How many of you have said this?  Could it be true?  Well, Ron, everyone has told me that where people go for information is on the internet.  The Yellow Pages are a thing of the past.  We know that.  I don't want to spend a fortune on radio, tv or a billboard.  So if that's the case and the internet is where everyone goes why am I not getting more inquiries for my products/services?  This has become a popular question and a very good one that deserves a good answer.

Now I could on and on with all the technical reasons why you're not getting results (bad website, poor content, etc.) but when all is said and done there is one simple answer that can make all the difference in the world.   2 words.  MOBILE WEBSITE.

What do you mean, Ron?  People can still find me searching through their phones.  I still show up on page one of Google.  Oh really.  You mean that website with microscopic print that even with a magnifying glass you can't read?  Is that the site you want me to browse around on?  And let's say for argument sake I do.  I can't navigate through the site because every time I try to go to another page the darn link is so small I press something else on the site.  Darn it!  This is just too frustrating. I'm outta here!

Folks you think I'm kidding but for those of you who have smartphones don't tell me you've never experienced that.  And in this day and age with so many options to choose from I'm not going to waste a lot of time on a site I can't navigate around on.  Let's face it.  People are impatient and we want simple!  How many of you have actually paid more for a product through a mobile device even though you knew there was another site where you could buy that same product from and for cheaper but it just wasn't convenient?  Folks, it happens.  And with the experts forecasting that in the next few years over 80% of all goods/services are going to be purchased through mobile devices you better get on board or you're going to be left behind!

10 Ways to use Twitter to Market your business

Note:  This is a blog I read but it's so good I wanted to share on my website.

Twitter is an excellent internet marketing tool when used correctly. These 10 ways to use Twitter will help you get the results you are looking for. It will take some time to build up your followers so don’t look at Twitter as a quick fix.

1. The best way to gain followers on Twitter is by sharing information that is valuable and/or entertaining. If you send your followers to crappy articles they will unfollow you or just ignore your posts altogether.  Either way you lose.  

2. Another way to use Twitter is by using hashtags to get your tweets seen by more people. I need to do a better job of this. But you also have the other extreme of an entire tweet being nothing but hashtags.

See how the most popular people you follow use hashtags.

3. Twitter can be great way to get traffic to your blog or website. I share links to my blog everyday. The key is you just can’t send tweets that always send people to your blog or website.

Mix it up. Send readers to articles on other sites and blogs.

Find things to tweet about other than just your niche every now and then.

4. Reply to as many tweets of people that follow you as you can. If they ask you a question be sure to follow up. Reply to the tweets of popular Twitter users. If you reply with something interesting and others read it you can pick up additional followers.

5. Some business people connect their Twitter account to their LinkedIn account. I have not personally done that. I like to keep my stuff separate.

I don’t want everything I put Twitter to show up on LinkedIn or vice versa. Just me being such a private person. I don’t connect Twitter to Facebook either for the same reason. You have to decide how you want to do this.

6. I touched on this a little bit earlier but always respond to anyone that responds to your messages. I check the connect tab to see if anyone has responded to my tweets at least once a day.

I am also looking to see who retweeted my tweets. I try to send a thank you to as many as I can. That way hopefully they will retweet some more of my stuff. Having your tweets retweeted is a great way to gain a few followers.

7. You want to make it clear to everyone that you are a real person. You can do this by following up and retweeting. Also you can use Twitter to let people know about seminars and workshops that are happening online and offline.

8. Don’t always be about business on Twitter. Check Google News to see if there are some interesting things to let your followers know about. Quotes are always good. Everyone likes quotes.

I do book reviews on my blog and I will take interesting quotes from the books and use them on Twitter.

9. Don’t go crazy tweeting. I will unfollow someone in a heartbeat that sends out 10 tweets in a minute or two. Usually these are promoting 10 different products. It’s crazy, don’t do that.

I can’t give you the correct number to send out each day because there is not one. But 10 tweets in a minute is not the way to do it.

For one thing you want as many people as possible to see your tweets. The best way to do this is to space your tweets out. People are using Twitter at different times of the day.

10. One last tool to that I have started using lately is Just Retweet. There is a free and paid version JustRetweet. Doesn’t matter which one you use. You can get people to retweet your tweets based on a points system. You can get points by retweeting other people’s tweets or you can buy points.

Just go check it out. I have picked up lots of new followers since I started using it. But don’t retweet crazy stuff just to get points.

There are probably many other ways to use Twitter that I have missed. There are a ton of paid tools you can use. I have about 15,000 followers and I got most of them the old fashioned way, one at a time.

Following others… Putting out good tweets…Getting them to follow me from my blog…retweeting other tweets… getting other people to retweet me, etc.

Good luck!

4 Reasons why being at the top of the search engines does not mean new customers

We're all conditioned to being told that our company has to be on page one of the search engines or  we're wasting our money.  And don't get me wrong I totally believe you need to be there if you're going to take your business seriously; but what if you're there and you're not seeing new customers as a result of that.  What's going on?  I spent all that money and NOTHING!  Well let's examine a few key reasons why that could be happening.

1.  Your website is awful!

You have misspelled words, outdated content, broken links and just poorly done.  Folks, you may be the best at what you do and people may flock to check you out but if this is what they see how serious are they going to take you?  And if they're not taking you serious why should they?  If you're not going to put a little effort and money in the most powerful marketing piece you have don't expect results.  We're in a new age and people look at websites for information.

2.  Too much time goes by before you call them back!

Ok you've got them.  They're calling or emailing you wanting to know more about your product or service but you wait 3 or 4 days before you get back to them.  I know for many of you this sounds crazy but it happens.  And for those of you who use the excuse "Well we've just been so busy I haven't had a chance to return calls or emails" don't expect much growth for your business.  That is about as poor of an excuse as you can give a potential customer.  If you're that busy HIRE SOMEONE!  Come on people!  We're not going to wait that long just because you're at the top of the search engines, the BBB gives you an A plus rating and Uncle Fred says you're the best.  There are other options out there that will call me back that day and here's a little secret.  They're just as good as you are.

3.  Not using social media at all!

Well, Ron, I just don't have time for that and I'm doing fine without it.  Sound familiar?  Nowadays people will go a little further to check you out than just your website.  They'll look at your Facebook page to see what others are saying.  They'll look at your Link'd In profile to see how well your connected and how many recommendations are there.  And if you're not using these simple and free tools a few minutes a day your competitors will eventually crush you.  Even Walmart and McDonalds use these tools.  Is your business bigger and better than these giants?  5 to 10 minutes a day and watch what happens.

4.  Bad Reviews!

"Now wait a minute, Ron, there's nothing I can do about that!"  There's not?  This is where engaging your customers with social media or writing a blog can really be helpful.  Folks, we're all going to have upset customers that may write bad reviews; buy you know what.  We can respond to that nasty post on our Facebook page.  We can respond to that bad Tweet.  The internet has made it much easier to respond to negative criticism and you better use it.  Calling an upset customer is still a great idea but don't neglect the other part of that.  Just remember, if they wrote a negative post about your business but you called them and resolved it the hundreds of people that saw that post don't know that.

There you have it.  Sounds simple but you'd be surprised how many businesses don't follow these simple tips.  And if you don't it can and probably will come back and you bite you.  So embrace the new age and use these tools.  They'll help you far more than they'll hurt you if you use them right.

Some pretty cool success stories we helped with

Hope everyone doesn't mind if we toot our horn a little this week and share a few success stories.  Sometimes it's nice to hear some positive stories rather than just "here is some important tips to help your business".  Don't get me wrong we at Moneynet Marketing blog about that to but at the same time we like to spotlight some of our customers as well.

First, one of our customers that offers wheelchair transportation has been so successful in their business and their marketing strategy that they've been able to top the local search engines for wheelchair transportation.  This particular company has grown to now have more than 50 vans offering wheelchair transportation through all of central VA and are now expanding to other areas.  Combine that with the fact that they didn't have to do the "pay for click" strategy with our solution and this is truly a great success story.  Way to go Van Go!

Second,  one of our new customers has a unique business that is hitting the ground running and poised for big things.  Of all things they build bunkers.  Yep.  You heard me.  They build bunkers.  That's their business!  Just goes to show that there's a market out there for just about everything.  In any case we were able to get them all the tools they needed for their internet marketing strategy at an investment that they didn't think was possible.  Everything from SEO  to mobile to email marketing we helped them get.  I can't wait to see where this company goes!

Finally, one of Richmond's premier movers who've been in business for 18 years and done very well but haven't taken their business to the next level like they wanted to acquired one of our solutions  and now have all the tools they need to move to that next level.  Combine that with the fact that the owner of this business knows his industry better than everyone and I wouldn't be a bit surprised if they dominate the state of the VA in the moving industry.  That's his goal and we're going to help him get there.

So that concludes my horn tooting for the week.   I hope you didn't us sharing this but I know I like to see success stories as well so I hope you enjoyed these.  Have a great week.

The Crawlers Rise!

The Crawlers Rise

We don't want to startle you with talk of a robot uprising or anything, but there's a highly intelligent technological presence right under your nose...one that's getting smarter and smarter all the time.

Yes, we're talking about the search crawlers.  As programmers develop progressively more intricate and refined algorithms, businesses must step up their SEO optimization to secure their place in the search rankings. Obviously, it's a complex process; that's why SEO has become an industry unto itself in recent years (and why we've added scalable SEO services as an add-on to our solution!). We can look at the crawlers from two different camps: the creative side, and the technical side.

On the creative side, you've got to contend with marketing content. Crawlers are developed with the purpose of helping users zero in on content that is most relevant for their specific needs - the better the crawlers are at that, the more loyal a user is to that particular search engine. So it's more important than ever for your current and prospective clients to keep their site content clean, clear, and high-quality! Keyword clutter could actually drive crawlers away, which is to say nothing of the simple fact that nobody likes visiting sites whose pages are so packed with content that they are overwhelming or confusing. Experts in the marketing game are discovering that, if nothing else, there is no benefit to sacrificing coherence and integrity for the sake of packing in as many search terms as possible. It's that same old elementary axiom that turns up so many times in life: Quality is more important than quantity.

But then there's the technical side of those search crawlers. See, crawlers have become clever enough that they can actually weed out sites with messy or superfluous code, thereby bumping them from their search rankings. SEO experts offer differing reasons for this, but if you ask us, everything seems to loop back to one simple rationale:disruptive code inhibits conversions. That's pretty much the opposite of everything we want to accomplish.